Determinants of accepting wireless mobile data services in China

Authors:
June Lu;Chang Liu;Chun-Sheng Yu;Kanliang Wang
Affiliations:
School of Business Administration, University of Houston-Victoria, Victoria, TX 77901, United States;College of Business, Northern Illinois University, Dekalb, IL 60115, United States;School of Business Administration, University of Houston-Victoria, Victoria, TX 77901, United States;The School of Management, Xi'an Jiaotong University, Xi'an, Shaanxi 710049, China
Venue:
Information and Management
Year:
2008

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Abstract

Data services via wireless networks and mobile devices have experienced rapid growth worldwide. We investigated the factors influencing adoption of wireless mobile data services (WMDS) in China and tested our model for explaining adoption intentions there. We argued that individuals form their intention to adopt WMDS under the influence of wireless mobile technology, the social environment, personal innovativeness of IT, trust awareness, and the facilitating conditions. We examined the simultaneous effects of these five influences on beliefs in the context of wireless Internet data services via mobile phones. Survey data were collected from 1432 participants in several metro cities across China. The findings suggest that WMDS adoption intention in China is determined by consumers' perceived usefulness and perceived ease of use of WMDS. Theoretical and practical implications are included in our paper.