An acceptance model of wireless mobile data services in China: combining TAM with consumer behavior model

Authors:
Jing Tan;Jiayin Qi
Affiliations:
School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, P. R. China;School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, P. R. China
Venue:
WiCOM'09 Proceedings of the 5th International Conference on Wireless communications, networking and mobile computing
Year:
2009

Citing 5
Cited 0

Structural equation modeling with LISREL: essentials and advances

Structural equation modeling with LISREL: essentials and advances
Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs

MIS Quarterly
A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Information Systems Research
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Management Science
Determinants of accepting wireless mobile data services in China

Information and Management

Quantified Score

Hi-index	0.00

Visualization

Abstract

With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins's consumer behavior model to analyze the adoption of wireless mobile data services in China. Through the analysis of the data collected online from 6 provinces, we find out personal innovativeness to information technology and superior social influence impact acceptance of wireless mobile data services through user's perceptional beliefs, and personal curiosity and peer social influence the actual using behavior directly.