International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
The impact of Web quality and playfulness on user acceptance of online retailing
Information and Management
Web Acceptance Model (WAM): Moderating effects of user experience
Information and Management
Determinants of accepting wireless mobile data services in China
Information and Management
Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan
Telecommunications Policy
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Internet diffusion in China: A dynamic panel data analysis
Telecommunications Policy
An integrated model for analyzing the development of the 4G telecommunications market in Taiwan
Telecommunications Policy
User Continuance Intention Towards Mobile Internet Service: The Case Of WiMAX in Korea
Journal of Global Information Management
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The fourth generation (4G) mobile phone will soon be launched. Marketers need to know which factors determine whether customers choose to upgrade their mobile phones, as this will affect the diffusion of third generation (3G), 4G, and Worldwide Interoperability for Microwave Access phones. This study integrates pre- and post-adoption theories, upgrading, and value-based theory to examine plans to upgrade to a newer model mobile phone among second generation (2G) and 3G mobile phone users. The empirical results show that the technology acceptance model fails to explain consumers' intentions to upgrade in sequence. Although customers perceived next-generation mobile phones as being easier to use and more useful than their current model phones, this did not directly influence them to upgrade. When users were satisfied with their current model, they were not willing to upgrade to a newer generation model. Moreover, value assessments affect users' plans to upgrade to next-generation mobile phones.