User acceptance of wireless short messaging services: Deconstructing perceived value

  • Authors:

  • Ofir Turel;Alexander Serenko;Nick Bontis

  • Affiliations:

  • DeGroote School of Business, McMaster University, Hamilton, Ontario L8S 4M4, Canada;Faculty of Business Administration, Lakehead University, Thunder Bay, Ontario P7B 5E1, Canada;DeGroote School of Business, McMaster University, Hamilton, Ontario L8S 4M4, Canada

  • Venue:
  • Information and Management
  • Year:
  • 2007

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Abstract

Wireless value-added pay-per-use services, such as short messaging services (SMS), have attracted increased attention in recent years. Nevertheless, the extant literature has provided little insight into technology adoption of wireless pay-per-use services. Our study examined this adoption by combining marketing and IS perspectives through an empirical survey of 222 young-adult SMS users. It was hypothesized that perceived value would be a key multidimensional determinant of behavioral intentions. The paper therefore discusses a broadened conceptualization of technology adoption in which value tradeoffs (i.e., price, social, emotional and quality) are critical drivers in the adoption decision.