User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
Information and Management
The impact of personality type on purchasing decisions in virtual stores
Information Technology and Management
Personality and motivations associated with Facebook use
Computers in Human Behavior
Exploring the value of purchasing online game items
Computers in Human Behavior
It is not for fun: An examination of social network site usage
Information and Management
Online social networks: A survey of a global phenomenon
Computer Networks: The International Journal of Computer and Telecommunications Networking
Users' intrinsic and extrinsic drivers to use a web-based educational environment
Computers & Education
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Although social networking sites (SNSs) have attracted increased attention and members in recent years, there has been little research on it: particularly on how a users' extroversion or introversion can affect their intention to pay for these services and what other factors might influence them. We therefore proposed and tested a model that measured the users' value and satisfaction perspectives by examining the influence of these factors in an empirical survey of 288 SNS members. At the same time, the differences due to their psychological state were explored. The causal model was validated using PLS-Graph 3.0; six out of eight study hypotheses were supported. The results indicated that perceived value significantly influenced the intention to pay SNS subscription fees while satisfaction did not. Moreover, extroverts thought more highly of the social value of the SNS, while introverts placed more importance on its emotional and price value. The implications of these findings are discussed.