Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Unwillingness-to-communicate and college students' motives in SMS mobile messaging
Telematics and Informatics
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
International Journal of Electronic Commerce
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
Information and Management
Avatar e-mail versus traditional e-mail: Perceptual difference and media selection difference
Decision Support Systems
User acceptance of hedonic digital artifacts: A theory of consumption values perspective
Information and Management
What do we know about mobile Internet adopters? A cluster analysis
Information and Management
The influence of extro/introversion on the intention to pay for social networking sites
Information and Management
International Journal of Human-Computer Studies
User acceptance of hedonic information systems
MIS Quarterly
Journal of Electronic Commerce in Organizations
Social networking on smartphones: When mobile phones become addictive
Computers in Human Behavior
Social media, social causes, giving behavior and money contributions
Computers in Human Behavior
International Journal of Information Management: The Journal for Information Professionals
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Social networking sites (SNS) have become a significant component of people's daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were positive predictors of SNS usage. While prior research focused on the hedonic use of SNS, we explored the predictive value of utilitarian factors in SNS. Based on these findings, we suggest a need to focus on the SNS functionalities to provide users with both utilitarian and hedonic gratifications, and suggest incorporating appropriate website features to help users evoke a sense of human contact in the SNS context.