Communications of the ACM
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
An empirical assessment of a modified technology acceptance model
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Examining customers' trust in online vendors and their dropout decisions: An empirical study
Electronic Commerce Research and Applications
The Diffusion of Mobile Internet in Japan
The Information Society
Trust factors influencing the adoption of internet-based interorganizational systems
Electronic Commerce Research and Applications
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Information and Management
User acceptance and corporate intranet quality: An evaluation with iQual
Information and Management
It is not for fun: An examination of social network site usage
Information and Management
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This research examines the constructs of high and low trust on consumers' behavior with online shopping. The authors developed a research model and instrument to study the trust construct in the acceptance online shopping applications. The authors hypothesized that trust positively influences a person's intention to purchase from a virtual store and that trust positively affects the consumer's attitude toward using the e-store. Consumers who trust an online company feel more committed to it. Previous research showed that the causal antecedents of customer confidence in e-tailers included the site's ease of use, the level of online shopping resources, and existence of a trusted third party seal. The authors developed a survey instrument where in a sample of 940 respondents the constructs yielded respectable reliability and construct validity. The authors conducted analysis for the measurement reliability and validity by Cronbach alpha reliability coefficients and confirmatory factor analysis using AMOS 21. The measurement scales for this instrument showed strong psychometric properties. Average Variance Extracted AVE was extracted for assessing convergent and discriminant validity showing strong support for the research model. The causal structure of the research models was tested using a Structural Equation Model SEM. The authors found that intrinsic motivation was more important for attitude toward online purchasing among high truster persons, and under low institution environments, people tended to form positive attitudes mainly based on preserved usefulness without intrinsic motivation. The authors found that attitude toward using acts as a strong predictor of behavioral intention to use and actual usage of online shopping technologies. According to the authors' results, trust provides the foundation with which intrinsic motivation will work well. In other words, trust may have long-term effects on online shopping behavior.