Building consumer trust online
Communications of the ACM
Electronic commerce relationships: trust by design
Electronic commerce relationships: trust by design
Consumer trust in an Internet store
Information Technology and Management
Trust Transfer on the World Wide Web
Organization Science
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
The development of initial trust in an online company by new customers
Information and Management
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Validating instruments in MIS research
MIS Quarterly
Trust and TAM in online shopping: an integrated model
MIS Quarterly
A Trusted Approach to E-Commerce
SDM '08 Proceedings of the 5th VLDB workshop on Secure Data Management
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
The challenge for multichannel services: Cross-channel free-riding behavior
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
E-commerce: protecting purchaser privacy to enforce trust
Electronic Commerce Research
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
How does background music tempo work for online shopping?
Electronic Commerce Research and Applications
International Journal of Business Information Systems
Customers' international online trust - insights from focus group interviews
Journal of Theoretical and Applied Electronic Commerce Research
The Effect of E-Commerce Websites' Colors on Customer Trust
International Journal of E-Business Research
Drivers and Inhibitors of Mobile-Payment Adoption by Smartphone Users
International Journal of E-Business Research
Journal of Global Information Management
Journal of Electronic Commerce in Organizations
Store survival in online marketplace: An empirical investigation
Decision Support Systems
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Customer dropouts represent a critical challenge to online vendors and have severely constrained the proliferation of electronic retailing, which greatly depends on the customer eventually clicking on the ''confirm purchase'' button. In this study, we investigate the relationship between customers' trust in an online vendor and their dropouts in different stages of the purchase process. Using a well-established consumer decision-making process, we analyze salient online trust antecedents for each purchase stage, develop specific hypotheses, and test them empirically. Our results suggest that customers' trust in an online vendor has significant effects on their decisions to exit from the vendor's website, and that salient trust antecedents vary in different stages of the consumer decision process. According to our findings, customers by and large depend on general, subjective antecedents pertaining to personal traits or perceptions about the website's ease of use to assess the trustworthiness of an online vendor in the early stages but focus on specific, objective, transaction-oriented antecedents directly related to their purchase decision making in the later stages. Our results have important implications for research and practice which are also discussed in the paper.