Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries

Authors:
Sandy Chong;Horst Treiblmaier
Affiliations:
Curtin University of Technology, Australia;Vienna University of Economics and Business Administration, Austria
Venue:
Journal of Global Information Management
Year:
2011

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Abstract

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits privacy calculus. Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal information online. The authors introduce the perceived risk of disclosing specific data types as an additional factor in the field of study. The results from a survey in three countries Austria, Australia, and Hong Kong show that the perceived risk of disclosing personal information is a stronger stimulus for the intention to provide personal information than having trust in the Internet or in the online vendor. Several significant differences are found in the relationships between the perceived risk of disclosing personal information, trust, and the willingness to disclose personal information.