Privacy in e-commerce: stated preferences vs. actual behavior

Authors:
Bettina Berendt;Oliver Günther;Sarah Spiekermann
Affiliations:
Humboldt-Universität zu Berlin, Germany;Humboldt-Universität zu Berlin, Germany and InterVal, the Berlin Research Center on Internet Economics;Humboldt-Universität zu Berlin, Germany
Venue:
Communications of the ACM - Transforming China
Year:
2005

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Abstract

In times of ubiquitous electronic communication and increasing industry pressure for standard electronic authentication, the maintenance of privacy, or "the right to be left alone" becomes a subject of increasing concern. The possibility of a "transparent human," whose vital information is up for grabs, can most easily be envisioned in the realm of e-commerce, due in part to the large amounts of data available, and in part to the high payoffs expected from using this data for marketing purposes.