Privacy in e-commerce: examining user scenarios and privacy preferences
Proceedings of the 1st ACM conference on Electronic commerce
Leonardo's Laptop: Human Needs and the New Computing Technologies
Leonardo's Laptop: Human Needs and the New Computing Technologies
Consumer trust in an Internet store
Information Technology and Management
A Privacy Awareness System for Ubiquitous Computing Environments
UbiComp '02 Proceedings of the 4th international conference on Ubiquitous Computing
Smart home – digitally engineered domestic life
Personal and Ubiquitous Computing
Privacy in pervasive environments: next generation labeling protocols
Personal and Ubiquitous Computing
Privacy in e-commerce: stated preferences vs. actual behavior
Communications of the ACM - Transforming China
Scanning with a purpose: supporting the fair information principles in RFID protocols
UCS'04 Proceedings of the Second international conference on Ubiquitous Computing Systems
Reflecting on the invisible: understanding end-user perceptions of ubiquitous computing
UbiComp '08 Proceedings of the 10th international conference on Ubiquitous computing
User acceptance of the intelligent fridge: empirical results from a simulation
IOT'08 Proceedings of the 1st international conference on The internet of things
EC-TEL'11 Proceedings of the 6th European conference on Technology enhanced learning: towards ubiquitous learning
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RFID (radio frequency identification) is one of the mostimportant technologies underlying ambient intelligence. It willenable myriad information services on retailers' shop floors andafter sale. However, embedding chips in everyday products hasstirred a considerable debate about people's privacy. So far it isunclear what the attitudes toward privacy in ambient intelligenceare and whether they will affect the reputation of the retailer andacceptance of RFID-based information services. This articlepresents two empirical studies with 642 participants who saw anintroductory film and subsequently evaluated the technology andpotential privacy protection mechanisms. Results show that peopleare moderately privacy aware and that their privacy awareness isnegatively related to their acceptance of the service. A group of"extreme rejecters" is identified, which hold highly negativeattitudes toward RFID and significantly bias group means. Thecharacteristics of this group are explored and privacy protectionmeasures are evaluated.