Measuring system usage: implications for IS theory testing
Management Science
Building consumer trust online
Communications of the ACM
Current technological impediments to business-to-consumer electronic commerce
Communications of the AIS
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Information Systems Research
Journal of Management Information Systems
International Journal of Electronic Commerce
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Special Issue: Trust in Online Environments
Journal of Management Information Systems
Journal of Management Information Systems
Dynamics of Trust Revision: Using Health Infomediaries
Journal of Management Information Systems
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
Recommendation Agents for Electronic Commerce: Effects of Explanation Facilities on Trusting Beliefs
Journal of Management Information Systems
Social computing privacy concerns: antecedents and effects
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Electronic Commerce Research
Effect of the food traceability system for building trust: Price premium and buying behavior
Information Systems Frontiers
Attributes of Web Site Usability: A Study of Web Users with the Repertory Grid Technique
International Journal of Electronic Commerce
Online consumer loyalty: Why e-tailers should seek a high-profile leadership position
Computers in Human Behavior
The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
International Journal of Electronic Commerce
Journal of Management Information Systems
Sending mixed signals: multilevel reputation effects in peer-to-peer lending markets
Proceedings of the 2010 ACM conference on Computer supported cooperative work
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Journal of Management Information Systems
Antecedents of trust in online auctions
Electronic Commerce Research and Applications
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
Electronic Commerce Research and Applications
Factors influencing corporate online identity: a new paradigm
Journal of Theoretical and Applied Electronic Commerce Research
Computers in Human Behavior
Information Systems Research
An empirical investigation of integration in healthcare alliance networks
Decision Support Systems
What influences ERP beliefs - Logical evaluation or imitation?
Decision Support Systems
The effect of trust transference in multi-banking channels; offline, online and mobile
International Journal of Mobile Communications
Editor's comments: perspectives on time
MIS Quarterly
ACM Transactions on Management Information Systems (TMIS)
Evaluation and recommendation methods based on graph model
BI'11 Proceedings of the 2011 international conference on Brain informatics
Electronic Commerce Research and Applications
An investigation of email processing from a risky decision making perspective
Decision Support Systems
A Comprehensive Model of Perceived Risk of E-Commerce Transactions
International Journal of Electronic Commerce
Counterfeit Products on the Internet: The Role of Seller-Level and Product-Level Information
International Journal of Electronic Commerce
The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
International Journal of Electronic Commerce
Electronic Commerce Research and Applications
Fighting identity theft: The coping perspective
Decision Support Systems
Identifying and Testing the Inhibitors of Technology Usage Intentions
Information Systems Research
International Journal of Electronic Commerce
The Role of Communication and Trust in Global Virtual Teams: A Social Network Perspective
Journal of Management Information Systems
Toward multi-dimensional trust: exploring antecedents to trust in a complex domain
International Journal of Business Information Systems
Electronic Commerce Research and Applications
Willingness to share information in a supply chain: A partnership-data-process perspective
Information and Management
Electronic Commerce Research
The impact of testimonials on purchase intentions in a mock e-commerce web site
Journal of Theoretical and Applied Electronic Commerce Research
Building a research model for mobile wallet consumer adoption: the case of mobile Suica in Japan
Journal of Theoretical and Applied Electronic Commerce Research
Enterprise architecture, IT effectiveness and the mediating role of IT alignment in US hospitals
Information Systems Journal
Psychological traits and loyalty intentions towards e-Government services
International Journal of Information Management: The Journal for Information Professionals
Profit-maximizing firm investments in customer information security
Decision Support Systems
Electronic Commerce Research and Applications
Which is more important in Internet shopping, perceived price or trust?
Electronic Commerce Research and Applications
Computers in Human Behavior
Signaling theory and information asymmetry in online commerce
Information and Management
To use or not to use: understanding the factors affecting continuance intention of mobile banking
International Journal of Mobile Communications
The importance of individual characteristics on consideration sets for online auction buyers
Journal of Theoretical and Applied Electronic Commerce Research
The Journal of Strategic Information Systems
Theories in online information privacy research: A critical review and an integrated framework
Decision Support Systems
An integrated adoption model for e-books in a mobile environment: Evidence from South Korea
Telematics and Informatics
Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers
Information Systems Research
Information technology and privacy: conceptual muddles or privacy vacuums?
Ethics and Information Technology
Explaining investors' reaction to internet security breach using deterrence theory
International Journal of Electronic Finance
An Empirical Study of Knowledge Sharing Intention within Virtual Teams
International Journal of Knowledge Management
A model of consumers' perceptions of the invasion of information privacy
Information and Management
Explaining members' proactive participation in virtual communities
International Journal of Human-Computer Studies
Member use of social networking sites - an empirical examination
Decision Support Systems
IS Security Policy Violations: A Rational Choice Perspective
Journal of Organizational and End User Computing
Journal of Global Information Management
Journal of Global Information Management
IS-Supported Managerial Control for China's Research Community: An Agency Theory Perspective
Journal of Global Information Management
Same Coin, Different Sides: Differential Impact of Social Learning on Two Facets of Music Piracy
Journal of Management Information Systems
Information and Management
Electronic Commerce Research and Applications
Information disclosure on mobile devices: Re-examining privacy calculus with actual user behavior
International Journal of Human-Computer Studies
Aligning principal and agent's incentives: A principal-agent perspective of social networking sites
Expert Systems with Applications: An International Journal
Electronic Commerce Research and Applications
A multi-level model of individual information privacy beliefs
Electronic Commerce Research and Applications
Advice sharing between paired users in online travel planning
Journal of Theoretical and Applied Electronic Commerce Research
Modeling the Impact of Biometric Security on Millennials' Protection Motivation
Journal of Organizational and End User Computing
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Despite a decade since the inception of B2C e-commerce, the uncertainty of the online environment still makes many consumers reluctant to engage in online exchange relationships. Even if uncertainty has been widely touted as the primary barrier to online transactions, the literature has viewed uncertainty as a "background" mediator with insufficient conceptualization and measurement. To better understand the nature of uncertainty and mitigate its potentially harmful effects on B2C e-commerce adoption (especially for important purchases), this study draws upon and extends the principal-agent perspective to identify and propose a set of four antecedents of perceived uncertainty in online buyer seller relationship superceived information asymmetry, fears of seller opportunism, information privacy concerns, and information security concerns which are drawn from the agency problems of adverse selection (hidden information) and moral hazard (hidden action). To mitigate uncertainty in online exchange relationships, this study builds upon the principal agent perspective to propose a set of four uncertainty mitigating factor-trust, website informativeness, product diagnosticity, and social presence-that facilitate online exchange relationships by overcoming the agency problems of hidden information and hidden action through the logic of signals and incentives. The proposed structural model is empirically tested with longitudinal data from 521 consumers for two products (prescription drugs and books) that differ on their level of purchase involvement. The results support our model, delineating the process by which buyers engage in online exchange relationships by mitigating uncertainty. Interestingly, the proposed model is validated for two distinct targets, a specific website and a class of websites. Implications for understanding and facilitating online exchange relationships for different types of purchases, mitigating uncertainty perceptions, and extending the principal-agent perspective are discussed.