Information and Management
The technology acceptance model and the World Wide Web
Decision Support Systems
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Information Technology and Management
Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption
Information Systems Research
Integrating AHP and data mining for product recommendation based on customer lifetime value
Information and Management
A Theoretical Integration of User Satisfaction and Technology Acceptance
Information Systems Research
Understanding e-learning continuance intention: An extension of the Technology Acceptance Model
International Journal of Human-Computer Studies
Toward an assessment of software development risk
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Journal of Management Information Systems
The role of decision support systems in an indeterminate world
Decision Support Systems
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Journal of Management Information Systems
Recommendation Agents for Electronic Commerce: Effects of Explanation Facilities on Trusting Beliefs
Journal of Management Information Systems
Information and Management
Journal of Management Information Systems
Understanding the role of gender in bloggers' switching behavior
Decision Support Systems
A personalized recommendation system based on product taxonomy for one-to-one marketing online
Expert Systems with Applications: An International Journal
Online customers' cognitive differences and their impact on the success of recommendation agents
Information and Management
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Managers are eager to know whether they should use gender-specific strategies to communicate with male and female consumers differently to recommendation services in Internet-based selling, as both groups are worthwhile and profitable to target. This issue has been overlooked in the literature, despite its importance and the fact that recommendations have become a major online advertising tactic in recent years. This study is diverse from existing studies in three ways: testing recommendation agent acceptance in the information context, revealing gender effects and applying a new lens of cognition-conation. By proposing a theoretical model based on the advertising hierarchy of effects model, this study investigated consumers' elaboration processes towards recommendation agent advices. Based on 432 members randomly selected from a database of a well-known Internet-based sellers, the study finds that women consider perceived usefulness of recommendation agent advices to a greater extent than men while making decisions about the usefulness of recommendations. Further, consumers' perceived usefulness is more strongly influenced by their perceived shopping task uncertainty than by involvement, while more-involved consumers have lower levels of perceive shopping task uncertainty.