Online communities
Investigating the support role of the information center
MIS Quarterly
Using the Web as a survey tool: results from the second WWW user survey
Proceedings of the Third International World-Wide Web conference on Technology, tools and applications
Assessing IT usage: the role of prior experience
MIS Quarterly
An instrument for measuring meeting success
Information and Management
Effects of color as an executional cue in advertising: they're in the shade
Management Science
Enterprise e-commerce
Gender differences in perceptions of web-based shopping
Communications of the ACM - Evolving data mining into solutions for insights
Consumer trust in an Internet store
Information Technology and Management
Dimensionality of the Strategic Grid Framework: the Construct and its Measurement
Information Systems Research
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Is anybody out there?: antecedents of trust in global virtual teams
Journal of Management Information Systems - Special section: Managing virtual workplaces and teleworking with information technology
Using Multivariate Statistics (5th Edition)
Using Multivariate Statistics (5th Edition)
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Journal of Management Information Systems
The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation
Computers in Human Behavior
Information about information: a taxonomy of views
MIS Quarterly
m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences
Computers in Human Behavior
Electronic Commerce Research and Applications
International Journal of Electronic Commerce
Learning the lingo?: gender, prestige and linguistic adaptation in review communities
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
What makes bloggers share knowledge? An investigation on the role of trust
International Journal of Information Management: The Journal for Information Professionals
An investigation of consumers' webstore shopping: A view of click-and-mortar company
International Journal of Information Management: The Journal for Information Professionals
Information Systems and e-Business Management
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
Impact of consumer empowerment on online trust: An examination across genders
Decision Support Systems
Adoption and Usage of Healthcare Portals: Examining the Factors Influencing Consumers' Decisions
International Journal of Organizational and Collective Intelligence
A Comparative Analysis of Chinese Consumers' Increased vs. Decreased Online Purchases
Journal of Electronic Commerce in Organizations
Journal of Management Information Systems
Computers in Human Behavior
Electronic word of mouth and knowledge sharing on social network sites: a social capital perspective
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Online Marketing
The role of theory in gender and information systems research
Information and Organization
Exploring the impact of trust information visualization on mobile application usage
Personal and Ubiquitous Computing
Computers in Human Behavior
Understanding the evolution of consumer trust in mobile commerce: a longitudinal study
Information Technology and Management
International Journal of Information Management: The Journal for Information Professionals
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This paper focuses on the cultural effect of gender on the relationship of online word of mouth and trust in e-commerce. To encourage online commerce, many online retailers use online word-of-mouth systems, where consumers can rate products offered for sale. To date, how such ratings affect trust and adoption of e-commerce across genders has been relatively unexplored. We assess whether the effect of online trust on intention to shop online is moderated by gender. Our results show that the effect of trust on intention to shop online is stronger for women than for men. In addition, we find that men value their ability to post content online, whereas women value the responsive participation of other consumers to the content they have posted. Finally, we find that online word-of-mouth quality affects online trust differently across genders.