Issues and opinion on structural equation modeling
MIS Quarterly
Internet privacy concerns confirm the case for intervention
Communications of the ACM
Building consumer trust online
Communications of the ACM
Who do you trust? beyong encryption, secure e-business
Decision Support Systems
Gender differences in perceptions of web-based shopping
Communications of the ACM - Evolving data mining into solutions for insights
Privacy protection, control of information, and privacy-enhancing technologies
ACM SIGCAS Computers and Society
Consumer trust in an Internet store
Information Technology and Management
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Revisiting the role of web assurance seals in business-to-consumer electronic commerce
Decision Support Systems
The Effect of Consumer Privacy Empowerment on Trust and Privacy Concerns in E-Commerce
Electronic Markets - 'eValues'
Journal of Management Information Systems
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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Consumer empowerment is a psychological construct related to the individual's perception of the extent to which he/she can control the distribution and use of his/her personally identifying information. It has been argued to have an impact on consumers' privacy concerns and trust in e-commerce. However, very little is known about the difference in male and female perceptions of this control. This investigation is focused on examining how perceptions between the genders differ concerning consumer empowerment and privacy concerns, and how the consumer empowerment results in perceptions of trust and decrease in privacy concerns. We test our proposed hypotheses using data collected from 322 experienced online consumers. Our results show that empowerment has a stronger positive effect on trust for males than for females, and that privacy concerns have stronger negative impact on trust for females than for males.