Building consumer trust online

  • Authors:
  • Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

  • Affiliations:
  • Vanderbilt Univ., Nashville, TN;Vanderbilt Univ., Nashville, TN;Vanderbilt Univ., Nashville, TN

  • Venue:
  • Communications of the ACM
  • Year:
  • 1999

Quantified Score

Hi-index 48.27

Visualization

Abstract