Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Building consumer trust online
Communications of the ACM
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Supporting Trust in Virtual Communities
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 6 - Volume 6
The Role of Trust and Deception in Virtual Societies
International Journal of Electronic Commerce
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
Exploring citizens' intention to use government websites in Taiwan: an empirical study
Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services
Social and attitudinal determinants of viral marketing dynamics
Computers in Human Behavior
The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
International Journal of Electronic Commerce
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In this research we investigate whether antecedent factors of participant trust and institutional trust significantly influence members' trust belief towards virtual communities. Further, we investigate how members' trust levels affect their behaviour intention. A model of factors that affect members' trust in virtual communities is constructed. We analysed 625 valid online questionnaires obtained from virtual communities related to travel, games, and computer information. The findings suggest that benefit attraction and shared value have significant positive effects on building participant trust, and monitoring has a significant positive effect on building institutional trust. Trust building influences both members' stickiness in virtual communities and their willingness to share information. This research suggests that the extent to which members trust community-based website environments significantly influences their practical behaviour in such environments.