Building consumer trust online
Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Trust and mistrust of online health sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Personalisation and trust: a reciprocal relationship?
Designing personalized user experiences in eCommerce
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
A survey of trust and reputation systems for online service provision
Decision Support Systems
Trust transference in brick and click retailers: An investigation of the before-online-visit phase
Information and Management
Examining customers' trust in online vendors and their dropout decisions: An empirical study
Electronic Commerce Research and Applications
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The role of trust in e-commerce relational exchange: A unified model
Information and Management
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Journal of Theoretical and Applied Electronic Commerce Research
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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While scholars have made an extensive research contribution on the field of customers' online trust towards domestic retailers, customers' international online trust has not yet attracted researchers' attention. Following the extensive expansion of customers' online purchasing the purpose of this paper is to gain a deeper knowledge of the multidimensionality of trust in customer international online trust. In this paper trust is discussed and explored on three analytical levels: trust towards country of origin (COO), trust towards retailers, and retailers' website. Using data from five focus group interviews, the findings show that in an international online context the multidimensionality of trust is even more complex than previously assumed. At first sight the study reveals the importance of trust toward the COO of the retailer, the retailer's website, and the retailer itself. But interestingly the study revealed that third parties had a significant impact on customer international online trust and decreased the impact of customers' trust towards COO, websites, and retailers.