Personalisation and trust: a reciprocal relationship?

  • Authors:
  • Pamela Briggs;Brad Simpson;Antonella De Angeli

  • Affiliations:
  • School of Psychology and Sport Sciences, Northumbria University, Newcastle upon Tyne, NE1 8ST, U.K.;-;Self-Service Strategic Solutions NCR Financial Solutions Group Ltd., Kingsway West, Dundee DD2 3XX Scotland

  • Venue:
  • Designing personalized user experiences in eCommerce
  • Year:
  • 2004

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Abstract