What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
Trust and mistrust of online health sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
How do users evaluate the credibility of Web sites?: a study with over 2,500 participants
Proceedings of the 2003 conference on Designing for user experiences
Personalisation and trust: a reciprocal relationship?
Designing personalized user experiences in eCommerce
Hiding and revealing in online poker games
CSCW '04 Proceedings of the 2004 ACM conference on Computer supported cooperative work
An investigation of web-page credibility
Journal of Computing Sciences in Colleges
Persuasive interaction for collectivist cultures
AUIC '06 Proceedings of the 7th Australasian User interface conference - Volume 50
Electronic Commerce Research and Applications
Exploring the impact of trust information visualization on mobile application usage
Personal and Ubiquitous Computing
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A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's trustworthiness. The results suggest that the quality with which casino's address gamblers' trust concerns by providing appropriate content is the prime factor. However, designing for trust must be part of consistent strategy that also involves customer service usability.