"Trust me, I'm an online vendor": towards a model of trust for e-commerce system design

  • Authors:
  • Florian N. Egger

  • Affiliations:
  • Eindhoven University of Technology, Eindhoven

  • Venue:
  • CHI '00 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2000

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Abstract

Consumers' lack of trust has often been cited as a major barrier to the adoption of electronic commerce (e-commerce). To address this problem, a model of trust was developed that describes what design factors affect consumers' assessment of online vendors' trustworthiness. Six components were identified and regrouped into three categories: Prepurchase Knowledge, Interface Properties and Informational Content. This model also informs the Human-Computer Interaction (HCI) design of e-commerce systems in that its components can be taken as trust-specific high-level user requirements.