Vendor credibility in e-shops design in Poland: an empirical study

Authors:
Igor Garnik
Affiliations:
Gdansk University of Technology, Gdansk, Poland
Venue:
Proceedings of the 13th Eurpoean conference on Cognitive ergonomics: trust and control in complex socio-technical systems
Year:
2006

Citing 2
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Abstract

A survey, preformed by the author with the use of electronic questionnaires, was aimed to identify factors affecting user-perceived credibility of vendors (e-shops) in the Polish market. The survey identified specific features of e-shops, which affect credibility of Polish vendors perceived by local consumers, with declared impact of these features on the user willingness to make a final purchase. As a result of the author's research a descriptive model of vendor's credibility was worked out and then verified in an experimental study.