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This paper looks into the concepts of electronic commerce e-commerce through the utilization of the Internet technologies. The study introduces the concept in finding a contextual diagram and talks further about the evolution of e-commerce. Thereafter, it develops a framework after deducting through various business models using an exploratory review. However, the main thrust of the paper is to illustrate factors of challenges in introducing and enhancing e-commerce activities, especially in the context of developing countries relating to human-computer interactions. The study emphasizes on issues like, acceptability, credibility, feasibility, ethics, privacy and trust as major challenges in expanding e-commerce in developing countries. Before concluding, the study proposes a few hints of e-commerce advancement in developing nations as future research.