The Architecture of Cognition
Trust Transfer on the World Wide Web
Organization Science
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Journal of Management Information Systems
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
The Effect of Web Site Perceptions on Initial Trust in the Owner Company
International Journal of Electronic Commerce
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
Journal of Management Information Systems
Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members
Journal of Management Information Systems
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Journal of Management Information Systems
A model of customers' initial trust in unknown online retailers: an empirical study
International Journal of Business Information Systems
Consumer trust in e-commerce web sites: A meta-study
ACM Computing Surveys (CSUR)
The role of trust in e-business: understanding the customer
ICCOMP'10 Proceedings of the 14th WSEAS international conference on Computers: part of the 14th WSEAS CSCC multiconference - Volume II
Initial trust and adoption of mobile brokerage service
International Journal of Mobile Communications
Human-machine design considerations in advanced machine-learning systems
IBM Journal of Research and Development
Counterfeit Products on the Internet: The Role of Seller-Level and Product-Level Information
International Journal of Electronic Commerce
Journal of Management Information Systems
Journal of Engineering and Technology Management
Understanding users' initial trust in mobile banking: An elaboration likelihood perspective
Computers in Human Behavior
Journal of Organizational and End User Computing
A Comparative Analysis of Chinese Consumers' Increased vs. Decreased Online Purchases
Journal of Electronic Commerce in Organizations
Journal of Management Information Systems
International Journal of Information Communication Technologies and Human Development
The effects of website familiarity on website quality and intention to use
HCI International'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction design - Volume Part I
Computers in Human Behavior
Formalizing and validating the web quality model for web source quality evaluation
Expert Systems with Applications: An International Journal
Understanding the evolution of consumer trust in mobile commerce: a longitudinal study
Information Technology and Management
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Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners.