Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Web Site Usability, Design, and Performance Metrics
Information Systems Research
Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
The development of initial trust in an online company by new customers
Information and Management
Online store image: conceptual foundations and empirical measurement
Information and Management
Electronic commerce adoption: an empirical study of small and medium US businesses
Information and Management
B2C Web site quality and emotions during online shopping episodes: an empirical study
Information and Management
An empirical study of web site navigation structures' impacts on web site usability
Decision Support Systems
Decision Support Systems
The roles of players and reputation: evidence from eBay online auctions
Decision Support Systems
Journal of Management Information Systems
Journal of Management Information Systems
The Role of Reputation Systems in Reducing On-Line Auction Fraud
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Impact of Web-based e-Commerce on Channel Strategy in Retailing
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The online consumer's hierarchy of needs
Communications of the ACM - ACM's plan to go online first
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
Consumer E-Tailer Choice Strategies at On-Line Shopping Comparison Sites
International Journal of Electronic Commerce
Software Preannouncements and Their Impact on Customers' Perceptions and Vendor Reputation
Journal of Management Information Systems
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
International Journal of Electronic Commerce
Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture
Journal of Management Information Systems
Journal of Management Information Systems
Does Competition Promote Trust and Trustworthiness in Online Trading? An Experimental Study
Journal of Management Information Systems
Information Systems Research
How Knowledge Validation Processes Affect Knowledge Contribution
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
User acceptance of hedonic information systems
MIS Quarterly
ACIIDS'12 Proceedings of the 4th Asian conference on Intelligent Information and Database Systems - Volume Part III
Signaling theory and information asymmetry in online commerce
Information and Management
To buy or not to buy experience goods online: Perspective of innovation adoption barriers
Computers in Human Behavior
Consumer Piracy Risk: Conceptualization and Measurement in Music Sharing
International Journal of Electronic Commerce
The effects of website familiarity on website quality and intention to use
HCI International'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction design - Volume Part I
The impact of organizational efforts on consumer concerns in an online context
Information and Management
International Journal of Sociotechnology and Knowledge Development
An empirical analysis of user evaluation factors on attitude and intention of using a search engine
International Journal of Business Information Systems
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An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product's physical informational cues, and creating information asymmetries (i.e., limited information). These asymmetries may impede consumers' ability to effectively assess certain types of products, thus creating challenges for online sellers. Signaling theory provides a framework for understanding how extrinsic cues ᾢ signals ᾢ can be used by sellers to convey product quality information to consumers, reducing uncertainty and facilitating a purchase or exchange. This research proposes a model to investigate website quality as a potential signal of product quality and consider the moderating effects of product information asymmetries and signal credibility. Three experiments are reported that examine the efficacy of signaling theory as a basis for predicting online consumer behavior with an experience good. The results indicate that website quality influences consumers' perceptions of product quality, which subsequently affects online purchase intentions. Additionally, website quality was found to have a greater influence on perceived product quality when consumers had higher information asymmetries. Likewise, signal credibility was found to strengthen the relationship between website quality and product quality perceptions for a high quality website. Implications for future research and website design are examined.