Stated choice methods: analysis and application
Stated choice methods: analysis and application
Assessing the Construct Validity of Risk Attitude
Management Science
Design and Analysis of Experiments
Design and Analysis of Experiments
International Journal of Electronic Commerce
International Journal of Electronic Commerce
A Choice Model for the Selection of Computer Vendors and Its Empirical Estimation
Journal of Management Information Systems
Characteristics of Consumer Search On-Line: How Much Do We Search?
International Journal of Electronic Commerce
Click trading: A case study of Moneynet
The Journal of Strategic Information Systems
Comparison shopping on the internet
International Journal of Business Information Systems
International Journal of Electronic Commerce
Image Effects and Rational Inattention in Internet-Based Selling
International Journal of Electronic Commerce
Proceedings of the 11th International Conference on Electronic Commerce
The Journal of Strategic Information Systems
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
Comparison shopping agents and online price dispersion: a search cost based explanation
Journal of Theoretical and Applied Electronic Commerce Research
Effect of user-generated content on website stickiness: the case of social shopping communities
Proceedings of the 14th Annual International Conference on Electronic Commerce
Conceptualizing means-end chains of user goals as networks
Information and Management
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Consumers purchasing products over the Internet generally have incomplete information about the retailer's credibility. This makes the retailer's brand very important for those who care about the noncontractible aspects of after-orders. Three choice strategies are possible at on-line shopping comparison sites, and logit models are used to capture their characteristics. The first strategy, expected value, chooses the retailer with the lowest expected cost (or highest utility) in terms of price, brand, and expected credibility. The second, brand seeking, chooses the best-known retailer. The third, price aversion, chooses the lowest-price retailer to minimize immediate costs. These three strategies, and the effect on them of four attributes (price, objective product information, perception of retailer credibility, correlation between brand and credibility) were tested in simulated shopping experiments played over nine periods for 241 graduate students. A set of two items was chosen: digital cameras and books. The experiment yielded 2, 169 retailer choices for each item and 10,845 observations. It found (1) that price, objective product information, and perceptions of retailer credibility are the three important attributes when consumers select retailers on the search-result pages of an on-line shopping comparison site; (2) that consumers consider objective product information and perceptions of retailer credibility regardless of their brand-seeking or price-aversion strategy; and (3) that an increase in objective product information leads to a dramatic increase in expected-value choices and a corresponding decrease in brand-seeking and price-aversion choices. The implications for practitioners and academics are discussed.