Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Communications of the ACM
Electronic Commerce
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Decision Support Systems
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Marketing Science
On the Depth and Dynamics of Online Search Behavior
Management Science
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Decision Support Systems
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Journal of Management Information Systems - Special section: Navigation in information-intensive environments
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International Journal of Electronic Commerce
Design and Analysis of Experiments
Design and Analysis of Experiments
International Journal of Electronic Commerce
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International Journal of Electronic Commerce
International Journal of Electronic Commerce
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Journal of Management Information Systems
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International Journal of Electronic Commerce
A Model of Consumer Choice of the Internet as an Information Source
International Journal of Electronic Commerce
HCITOCH'10 Proceedings of the First international conference on Human-computer interaction, tourism and cultural heritage
The long tail or the short tail: The category-specific impact of eWOM on sales distribution
Decision Support Systems
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
Excess Loyalty in Online Retailing
International Journal of Electronic Commerce
The Brand Effect of Key Phrases and Advertisements in Sponsored Search
International Journal of Electronic Commerce
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Electronic Commerce Research and Applications
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Proceedings of the 14th Annual International Conference on Electronic Commerce
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International Journal of Electronic Commerce
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Journal of Management Information Systems
The role of sunk costs in online consumer decision-making
Electronic Commerce Research and Applications
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Information search is a critical stage in the Internet purchase process. But does decreased search cost on the Internet really lead to increased search? According to the search cost literature, consumers face three types of search costs: the cost of locating an appropriate seller, the cost of obtaining price information, and the cost of obtaining product information. This study examines the effect on consumer search intention of ease of on-line search for price, nonprice product information, and store. The results show the significant main effect of both cross-site search and in-site search on both price search and nonprice product information search for books (search goods) and MP3 players (experience goods). Price search and nonprice product information search increase when cross-site search and in-site search are made easy. However, cross-site search and in-site search have no significant impact on store search; respondents going directly to their preferred sellers' Web sites seems to be the dominant method used by buyers to search for online sellers. Results also indicate that consumers like the Internet shopping process more when search transparency of the interface is high. Implications for practitioners and academics are provided.