InterShop: enhancing the vendor/customer dialectic in electronic shopping

  • Authors:
  • James B. Baty, II;Ronald M. Lee

  • Affiliations:
  • -;-

  • Venue:
  • Journal of Management Information Systems - Special section: Navigation in information-intensive environments
  • Year:
  • 1995

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Abstract

Electronic shopping systems offer new horizons in vendor marketing, customer convenience, and overall market efficiencies. Information networks can gather thousands of vendors and millions of customers into an information-rich marketplace that serves both their perspectives. Unfortunately, existing electronic shopping systems provide a vendor/customer dialectic that offers low product differentiation and comparability. This limits market efficiency and results in negative experiences for both vendors and customers. We propose a functional architecture for a new generation of electronic shopping infrastructures to dramatically improve vendor representation and customer navigation. This design reshapes the vendor/customer dialectic by providing higher levels of both product differentiation and comparability. A prototype implementation of the architecture is described.