Balancing the vendor and consumer requirements for electronic shopping systems

Authors:
Harri Oinas-kukkonen
Affiliations:
Department of Information Processing Science, University of Oulu, P.O. Box 3000, FIN-90401 Oulu, Finland E-mail: harri.oinas-kukkonen@oulu.fi
Venue:
Information Technology and Management
Year:
2000

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Abstract

This paper examines how to balance the tension between the differing requirements of consumers and vendors in electronic commerce systems. It describes a conceptual information technology framework for enhancing Web-based shopping systems, and suggests a research vehicle for studying the effects of such enhancements. Enhanced navigation capabilities are viewed as an intermediary dimension between distinguishing products and comparing products. Web flow is selected as the central construct to study their effect, and different antecedents and consequences of flow are defined.