Electronic commerce adoption: an empirical study of small and medium US businesses

  • Authors:

  • Elizabeth E. Grandon;J. Michael Pearson

  • Affiliations:

  • Department of Accounting and Computer Information Systems, School of Business, Emporia State University, Emporia, KS;Department of Management, College of Business and Administration, Southern Illinois University, Carbondale, IL

  • Venue:
  • Information and Management
  • Year:
  • 2004

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Abstract

By combining two independent research streams, we examined the determinant factors of strategic value and adoption of electronic commerce as perceived by top managers in small and medium sized enterprises (SME) in the midwest region of the US. We proposed a research model that suggested three factors that have been found to be influential in previous research in the perception of strategic value of other information technologies: operational support, managerial productivity, and strategic decision aids. Inspired by the technology acceptance model and other relevant research in the area, we also identified four factors that influence electronic commerce adoption: organizational readiness, external pressure, perceived ease of use, and perceived usefulness. We hypothesized a causal link between the perceived strategic value of electronic commerce and electronic commerce adoption. To validate the research model, we collected data from top managers/owners of SME by using an Internet survey.