Understanding it adoption decisions in small business: integrating current theories

  • Authors:

  • Cynthia K. Riemenschneider;David A. Harrison;Peter P. Mykytyn, Jr.

  • Affiliations:

  • Information Systems Department, University of Arkansas, WCOB 204, Fayetteville, AR;The Pennsylvania State University, University Park, PA;Southern Illinois University, Carbondale, IL

  • Venue:
  • Information and Management
  • Year:
  • 2003

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Abstract

Using a "combine and conquer" strategy with the theory of planned behavior (TPB) and the technology acceptance model (TAM), we applied a series of loosely to tightly integrated models to the IT adoption decisions of small business executives regarding a web site. With application of structural equation modeling (SEM) techniques, we found that there were progressive improvements in fit as the models become more fully integrated. The results indicate that a "Collected" model representing the underlying categories of cognitions from the TPB and the TAM provided a better fit than either the TAM or the TPB alone.