Measuring system usage: implications for IS theory testing
Management Science
The technology acceptance model and the World Wide Web
Decision Support Systems
Extending the TAM for a World-Wide-Web context
Information and Management
Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Toward New Metrics for Net-Enhanced Organizations
Information Systems Research
Understanding it adoption decisions in small business: integrating current theories
Information and Management
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
An empirical study on predicting user acceptance of e-shopping on the Web
Information and Management
An extension of the technology acceptance model in an ERP implementation environment
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
It's all about attitude: revisiting the technology acceptance model
Decision Support Systems
Examining the technology acceptance model using physician acceptance of telemedicine technology
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Re-examining perceived ease of use and usefulness
MIS Quarterly
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Measuring citizen's perception and acceptance of e-Suvidha in relation to TAM: an empirical study
Proceedings of the International Conference and Workshop on Emerging Trends in Technology
Explaining physicians' acceptance of EHCR systems: An extension of TAM with trust and risk factors
Computers in Human Behavior
Biometrics: body odor authentication perception and acceptance
ACM SIGCAS Computers and Society
Exploring information technology adoption in the classroom: case of online learning technology
International Journal of Business Information Systems
An assessment of customers' e-service quality perception, satisfaction and intention
International Journal of Information Management: The Journal for Information Professionals
Argument form and spokesperson type: The recommendation strategy of virtual salespersons
International Journal of Information Management: The Journal for Information Professionals
What leads to post-implementation success of ERP? An empirical study of the Chinese retail industry
International Journal of Information Management: The Journal for Information Professionals
Computers in Human Behavior
Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis
Computers in Human Behavior
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Since Davis et al. originally formulated the Technology Acceptance Model (TAM), research on information technology (IT) acceptance has yielded many extended and competing models. Empirical investigation of these models, however, has not consistently supported the mediating role of attitude in predicting user IT adoption, leading some researchers to claim a minimal role of attitude. In this study, we call for attention to the role of attitude in explaining technology acceptance behavior. In developing the research model, we draw on both the concept of attitude strength and previous technology acceptance studies. Empirical examination of our research hypotheses indicates that attitude toward system use fully mediates the effects of salient beliefs on behavioral intention when the attitude is strong, whereas it partially mediates the effects when the attitude is weak. Our findings provide additional insights in predicting technology acceptance behavior.