Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
Understanding it adoption decisions in small business: integrating current theories
Information and Management
Enterprise Information Systems Assurance and System Security: Managerial and Technical Issues
Enterprise Information Systems Assurance and System Security: Managerial and Technical Issues
Improved security through information security governance
Communications of the ACM - Rural engineering development
Journal of Organizational and End User Computing
Journal of Organizational and End User Computing
Journal of Organizational and End User Computing
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Through persuasive communications, information technology IT executives hope to align the actions of end users with the expectations of senior management and of the firm regarding technology usage. One highly influential factor of persuasive effectiveness is the source of the persuasive message. This study presents a conceptual model for explaining the influence of source credibility on end user attitudes and behavioral intentions to comply with organizationally motivated, recommended IT actions within a decentralized, autonomous environment. The results of this study suggest that the elements of source competency, trustworthiness, and dynamism are significant determinants of attitudes and behavioral intentions to engage in recommended IT actions. These findings reveal the importance of these elements of effective communication in persuading end users to follow recommended IT activities and advance IT acceptance and adoption research through the application of persuasive communication theory to the domain.