Mobile Commerce Adoption in Organizations: A Literature Review and Future Research Directions

Authors:
Husam Alfahl;Louis Sanzogni;Luke Houghton
Affiliations:
Griffith University, Australia;Griffith University, Australia;Griffith University, Australia
Venue:
Journal of Electronic Commerce in Organizations
Year:
2012

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Abstract

The paper comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, factors adopted form a number of adoption theories such as the diffusion of innovation theory, the technology acceptance model, etc. are identified, analyzed and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The paper proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into three groups, namely environmental and organizational, technological, and managerial and other factors. We conclude our argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.