Adoption of Mobile Commerce: Role of Exposure

Authors:
M. Khalifa;S. Cheng
Affiliations:
-;-
Venue:
HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 1 - Volume 1
Year:
2002

Citing 0
Cited 16

Success Factors and Impacts of Mobile Business Applications: Results from a Mobile e-Procurement Study

International Journal of Electronic Commerce
A conceptual framework and propositions for the acceptance of mobile services

Journal of Theoretical and Applied Electronic Commerce Research
Evaluating the technological characteristics and trust affecting mobile device usage

International Journal of Mobile Communications
Exploring perceptions and use of mobile services: user differences in an advancing market

International Journal of Mobile Communications
The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour

Computers in Human Behavior
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective

Telematics and Informatics
Mobile commerce adoption in China and the United States: a cross-cultural study

ACM SIGMIS Database
The vision of ubiquitous media services: how close are we?

Proceedings of the 2007 conference on Human interface: Part II
A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)

International Journal of Mobile Communications
The influence of the commercial features of the Internet on the adoption of e-commerce by consumers

Electronic Commerce Research and Applications
Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption

International Journal of Mobile Communications
A Meta-Analytical Review of Empirical Mobile Usability Studies

Journal of Usability Studies
A meta-analysis of mobile commerce adoption and the moderating effect of culture

Computers in Human Behavior
Mobile Commerce Adoption in Organizations: A Literature Review and Future Research Directions

Journal of Electronic Commerce in Organizations
The Moderating Roles of Income and Age in Mobile Commerce Application

Journal of Electronic Commerce in Organizations
A technology-organisation-environment TOE-based m-business value instrument

International Journal of Mobile Communications

Quantified Score

Hi-index	0.00

Visualization

Abstract

The increasingly high penetration rate of mobile phones and the consequent exposure of subscribers to mobile technology present high hopes for the adoption of mobile commerce. Are such hopes justified? In this study, we address this question. More specifically, we develop and empirically test a model for explaining the role of exposure to mobile technology in the adoption of mobile commerce. The proposed model extends well-established behavioral theories with new constructs representing various forms of exposure, i.e., trial, communication and observation. The empirical results show significant both indirect (mediated by other constructs) and moderating effects of exposure on the intention of adopting mobile commerce.