A meta-analysis of mobile commerce adoption and the moderating effect of culture

Authors:
Liyi Zhang;Jing Zhu;Qihua Liu
Affiliations:
School of Information Management, Wuhan University, Wuhan 430072, PR China;School of Information Management, Wuhan University, Wuhan 430072, PR China;School of Information Technology, Jiangxi University of Finance and Economics, Nanchang 330013, PR China
Venue:
Computers in Human Behavior
Year:
2012

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Abstract

This research aims to discover the general factors that influence mobile commerce adoption. A meta-analysis of previous empirical studies on individuals' mobile commerce adoption behavior was conducted and the proposed mobile commerce adoption model was tested using structural equation modeling. Furthermore, moderator analysis was carried out using partition tests by dividing context into subgroups of eastern and western culture, to investigate the moderating effect of culture. Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption. The findings of this paper will yield theoretical and managerial implications for the future.