An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models

Authors:
Carolina López-Nicolás;Francisco J. Molina-Castillo;Harry Bouwman
Affiliations:
University of Murcia, Spain;University of Murcia, Spain;Delft University of Technology, The Netherlands
Venue:
Information and Management
Year:
2008

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Abstract

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).