Consumer lifestyles: alternative adoption patterns for advanced mobile services

Authors:
Harry Bouwman;Carolina Ló; pez-Nicolá; s;Francisco-Jose Molina-Castillo;Pascal Van Hattum
Affiliations:
Faculty of Technology, Delft University of Technology, Policy and Management, P.O. Box 5015, 2600 GA Delft, The Netherlands.;Facultad de Economia y Empresa, Departamento de Organización de Empresas y Finanzas, Campus de Espinardo, 30100 Murcia, Spain.;Facultad de Economia y Empresa, Departamento de Comercializacion e Investigacion de Mercados, Campus de Espinardo, 30100 Murcia, Spain.;Faculty of Social Sciences, Department of Methodology and Statistics, Utrecht University, P.O. Box 80140, NL-3508 TC, Utrecht, The Netherlands;-;-
Venue:
International Journal of Mobile Communications
Year:
2012

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Abstract

An analysis of the relationship between lifestyle traits, social influence, people's attitudes towards mobile innovations and the adoption of different types of advanced mobile services contributes to the extension of the TAM model. Based on a random sample of 542 Dutch consumers, it is shown that the adoption of specific advanced mobile services is highly dependent on the relationship between someone's lifestyle and the type of service involved. Also social influence and attitudes towards mobile innovations are relevant additions to the TAM model. The results are relevant to mobile service and apps providers and mobile telecommunication operators alike.