A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects

Authors:
Jeroen Schepers;Martin Wetzels
Affiliations:
Department of Technology Management, Organisation Science and Marketing, Eindhoven University of Technology, Den Dolech 2, Pav. R.0.06, PO Box 513, 5600 MB Eindhoven, The Netherlands;Maastricht University, The Netherlands
Venue:
Information and Management
Year:
2007

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Abstract

We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.