Anonymous Web transactions with Crowds
Communications of the ACM
Understanding it adoption decisions in small business: integrating current theories
Information and Management
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Information and Management
A model of consumer acceptance of mobile payment
International Journal of Mobile Communications
International Journal of Mobile Communications
Consumer adoption of PDA phones in Taiwan
International Journal of Mobile Communications
An empirical analysis of factors influencing the adoption of Mobile Instant Messaging in China
International Journal of Mobile Communications
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Guided by Davis' (1986) technology acceptance model (TAM) and Brehm's (1989) reactance theory, this study sought to explore the determinants of college students' adoption of mobile-based text alert short message service (SMS). The findings of the study supported the primary argument of the model that individuals' adoption of text alert SMS for emergency preparedness and response should be largely determined by social psychological factors, such as attitude toward, subjective norm associated with, and perceived intrusiveness of the SMS. In addition, the findings demonstrated that subjective norm of and attitude toward the service prompted individuals' actual adoption whereas intrusiveness of the service served as a distinctive barrier to the actual adoption behavior. Finally, the findings also showed that the probability of adopting the text alert SMS was not directly increased by perceived ease of use and perceived usefulness of the service, but was indirectly affected by the two antecedents through ones' attitude toward the use of the SMS. Theoretical and practical implications of the findings are discussed.