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Toward a Generic Model of Trust for Electronic Commerce
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Telematics and Informatics
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Journal of the American Society for Information Science and Technology
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The role played by perceived usability, satisfaction and consumer trust on website loyalty
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Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use
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An Extended Privacy Calculus Model for E-Commerce Transactions
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Web Acceptance Model (WAM): Moderating effects of user experience
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Interpersonal Traits, Complementarity, and Trust in Virtual Collaboration
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The Role of Reputation Systems in Reducing On-Line Auction Fraud
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Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact
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The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
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The Effect of Web Site Perceptions on Initial Trust in the Owner Company
International Journal of Electronic Commerce
Effects of Trust Mechanisms on Supply-Chain Performance: A Multi-Agent Simulation Study
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Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
On-line Shopping Behavior: Cross-Country Empirical Research
International Journal of Electronic Commerce
Proceedings of the ninth international conference on Electronic commerce
Factors and effects of information credibility
Proceedings of the ninth international conference on Electronic commerce
RFID, privacy and the perception of risk: A strategic framework
The Journal of Strategic Information Systems
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
A structural equation modeling of the Internet acceptance in Korea
Electronic Commerce Research and Applications
The impact of perceived risk on the capital market's reaction to outsourcing announcements
Information Technology and Management
The effects of perceived risk and technology type on users' acceptance of technologies
Information and Management
Building effective online game websites with knowledge-based trust
Information Systems Frontiers
Organisational influences on e-commerce adoption in a developing country context using UTAUT
International Journal of Business Information Systems
Do personality traits affect the acceptance of e-finance?
International Journal of Electronic Finance
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Segmenting bank customers by resistance to mobile banking
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A model of consumer acceptance of mobile payment
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International Journal of Mobile Communications
Evaluating the technological characteristics and trust affecting mobile device usage
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Consumer reactions to potential intrusiveness and benefits of RFID
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Online stickiness: its antecedents and effect on purchasing intention
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Effects of innovativeness and trust on web survey participation
Computers in Human Behavior
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An analysis of the potential for mobile auctions in China
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Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
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Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty
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Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture
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A Research Agenda for Trust in Online Environments
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Information and Management
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Mobile Information Systems
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This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. Following the theory of reasoned action (TRA) as applied to a technology-driven environment, technology acceptance model (TAM) variables (perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. The practical utility of TAM stems from the fact that e-commerce is technology-driven. The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment. The proposed integration of the hypothesized independent variables is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships. The resulting research model is tested using data from two empirical studies. The first, exploratory study comprises three experiential scenarios with 103 students. The second, confirmatory study uses a sample of 155 on-line consumers. Both studies strongly support the e-commerce acceptance model by validating the proposed hypotheses. The paper discusses the implications for e-commerce theory, research, and practice, and makes several suggestions for future research.