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Communications of the ACM
Interpersonal trust and common ground in electronically mediated communication
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Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture
Journal of Management Information Systems
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Journal of Management Information Systems
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Proceedings of the fifth ACM conference on Recommender systems
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A design model for knowledge-based pricing services in the retail industry
International Journal of Web Engineering and Technology
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Proceedings of the 14th Annual International Conference on Electronic Commerce
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Computers in Human Behavior
Stability of Recommendation Algorithms
ACM Transactions on Information Systems (TOIS)
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Decision Support Systems
Decoupling, re-engaging: managing trust relationships in implementation projects
Information Systems Journal
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Journal of Management Information Systems
Affective and cognitive design for mass personalization: status and prospect
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Computers in Human Behavior
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Information Resources Management Journal
International Journal of Information Management: The Journal for Information Professionals
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In the context of personalization technologies, such as Web-based product-brokering recommendation agents (RAs) in electronic commerce, existing technology acceptance theories need to be expanded to take into account not only the cognitive beliefs leading to adoption behavior, but also the affect elicited by the personalized nature of the technology. This study takes a trust-centered, cognitive and emotional balanced perspective to study RA adoption. Grounded on the theory of reasoned action, the IT adoption literature, and the trust literature, this study theoretically articulates and empirically examines the effects of perceived personalization and familiarity on cognitive trust and emotional trust in an RA, and the impact of cognitive trust and emotional trust on the intention to adopt the RA either as a decision aid or as a delegated agent. An experiment was conducted using two commercial RAs. PLS analysis results provide empirical support for the proposed theoretical perspective. Perceived personalization significantly increases customers' intention to adopt by increasing cognitive trust and emotional trust. Emotional trust plays an important role beyond cognitive trust in determining customers' intention to adopt. Emotional trust fully mediates the impact of cognitive trust on the intention to adopt the RA as a delegated agent, while it only partially mediates the impact of cognitive trust on the intention to adopt the RA as a decision aid. Familiarity increases the intention to adopt through cognitive trust and emotional trust.