Data analysis and learning: an experimental study of data modeling tools
International Journal of Man-Machine Studies
Virtual reality applications and explorations
Virtual reality applications and explorations
Task-technology fit and individual performance
MIS Quarterly
Assessing IT usage: the role of prior experience
MIS Quarterly
The media equation: how people treat computers, television, and new media like real people and places
An emerging model of Web site design for marketing
Communications of the ACM
Comprehending Object and Process Models: An Empirical Study
IEEE Transactions on Software Engineering
Virtual Reality: Through the New Looking Glass
Virtual Reality: Through the New Looking Glass
Time Series Analysis: Forecasting and Control
Time Series Analysis: Forecasting and Control
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Cognitive fit in requirements modeling: a study of object and process methodologies
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Marketing strategies in virtual worlds
ACM SIGMIS Database
Agent-based consumer learning in e-commerce
International Journal of Networking and Virtual Organisations
Expert Systems with Applications: An International Journal
Impact of Knowledge Support on the Performance of Software Process Tailoring
Journal of Management Information Systems
Electronic Commerce Research and Applications
The influence of collaborative technology knowledge on advice network structures
Decision Support Systems
ACM Transactions on Computer-Human Interaction (TOCHI)
Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior
Consumer processing of virtual experience in e-commerce: A test of an integrated framework
Computers in Human Behavior
Construction of Domain Ontologies: Sourcing the World Wide Web
International Journal of Intelligent Information Technologies
Lost in space? Cognitive fit and cognitive load in 3D virtual environments
Computers in Human Behavior
The Mediating Role of Virtual Experience in Online Purchase Intentions
Information Resources Management Journal
Examining the impact of rich media on consumer willingness to pay in online stores
Electronic Commerce Research and Applications
Problem solving representations in systems development
International Journal of Business Information Systems
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As competition in business-to-consumer e-commerce becomes fiercer, Web-based stores are attempting to attract consumers' attention by exploiting state-of-the-art technologies. Virtual reality (VR) on the Internet has been gaining prominence recently because it enables consumers to experience products realistically over the Internet, there by mitigating the problems associated with consumers' lack of physical contact with products. However, while the employment of VR has increased in B2C e-commerce, its impact has not been explored extensively by research in the IS field. This study investigates whether and under what circumstances VR enhances consumer learning about products. In general, VR enables consumers to learn about products thoroughly by providing high-quality three-dimensional images of products, interactivity with the products, and increased telepresence. In addition, congruent with the theory of cognitive fit, the effects of VR are more pronounced when it exhibits products whose salient attributes are completely apparent through visual and auditory cues (because most VR on desktop computers uses only those two sensory modalities to deliver information). Based on these attributes, we distinguish between two types of products-namely, virtually high experiential (VHE) and virtually low experiential (VLE) products-in terms of the sensory modalities that are used and required for product inspection. Hypotheses arising from the distinctions expressed by these terms were tested via a laboratory experiment. The results support the predictions that VR interfaces increase overall consumer learning about products and that these effects extend to VHE products more significantly than to VLE products.