Issues and opinion on structural equation modeling
MIS Quarterly
The effect of multimedia on perceived equivocality and perceived usefulness of information systems
MIS Quarterly - Special issue on Intensive research in information systems: using qualitative, interpretive, and case methods to study information technology—third installment
The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach
Information Systems Research
Journal of Management Information Systems
Consumer Perceptions and Willingness to Pay for Intrinsically Motivated Online Content
Journal of Management Information Systems
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
Information Systems Research
Willingness to Pay in an Open Source Software Environment
Information Systems Research
Information Systems Frontiers
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Information Systems Research
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This research examines the impact of rich media on purchase intentions and willingness to pay in online stores. Via an online experiment, we tested the effects of two rich media presentation formats: product videos and virtual product experience, and compared them with static displays. The results confirm that the rich media displays enhanced the feeling of informedness about the examined products and increased excitement regarding the shopping experience. Virtual product experience had a direct positive effect on consumer purchase intentions, suggesting that virtual product experience-focused tools have the potential to outperform passive videos. Moreover, consumers showed higher willingness to pay values for experience products than for search products when interaction was possible.