Persuasive computers: perspectives and research directions
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Understanding the seductive experience
Communications of the ACM
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
Interaction Design: Beyond Human Computer Interaction
Interaction Design: Beyond Human Computer Interaction
Dynamics of cognitive load theory: A model-based approach
Computers in Human Behavior
Information Systems Research
A behavior model for persuasive design
Proceedings of the 4th International Conference on Persuasive Technology
There's a monster in my kitchen: using aversive feedback to motivate behaviour change
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Examining the impact of rich media on consumer willingness to pay in online stores
Electronic Commerce Research and Applications
| Hi-index | 0.01 |
This paper reports on two studies that investigate the design of online product interactivity. The first study compares three different presentation formats: a video presentation and two Virtual Product Experience (VPE) presentations, namely, triggered interaction and full interaction. The findings suggest that triggered interaction VPE is more effective in enticing users to attend to and further explore the featured products than both the non-interactive video presentation and the full interaction VPE. The second study builds upon the first and focuses on two specific VPE design factors. In particular, it investigates interaction constraint (high versus low constraint) in addition to the activation mode of interaction (process-based interaction versus event-based interaction). The results reveal interesting interaction patterns between the two design factors, i.e., providing less constrained interaction performs better when process-based interaction design is adopted, but performs worse when event-based interaction is employed.