Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
E-Commerce Recommendation Applications
Data Mining and Knowledge Discovery
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Evaluating example-based search tools
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Convincing DSS users that complex models are worth the effort
Decision Support Systems
An empirical investigation of decision-making satisfaction in web-based decision support systems
Decision Support Systems
Dynamic Conversion Behavior at E-Commerce Sites
Management Science
Integrating tradeoff support in product search tools for e-commerce sites
Proceedings of the 6th ACM conference on Electronic commerce
GameFlow: a model for evaluating player enjoyment in games
Computers in Entertainment (CIE) - Theoretical and Practical Computer Applications in Entertainment
The flow principle in interactivity
Proceedings of the second Australasian conference on Interactive entertainment
ACM Transactions on Computer-Human Interaction (TOCHI)
Investigating interactions of trust and interest similarity
Decision Support Systems
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Marketing Science
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
Search Strategies in Shopping Engines: An Experimental Investigation
International Journal of Electronic Commerce
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
International Journal of Electronic Commerce
The Effect of Web Site Perceptions on Initial Trust in the Owner Company
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Introduction to the Special Issue: Recommender Systems
International Journal of Electronic Commerce
Persuasion in Recommender Systems
International Journal of Electronic Commerce
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
Information Systems Frontiers
Understanding the behavior of mobile data services consumers
Information Systems Frontiers
User acceptance of hedonic information systems
MIS Quarterly
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Virtual Objects in Electronic Catalogs: A Human–Computer Interface Issue
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Sensing presence (presense) ontology: user modelling in the semantic sensor web
ESWC'11 Proceedings of the 8th international conference on The Semantic Web
Understanding the effect of flow on user adoption of mobile games
Personal and Ubiquitous Computing
Examining the impact of rich media on consumer willingness to pay in online stores
Electronic Commerce Research and Applications
Advice sharing between paired users in online travel planning
Journal of Theoretical and Applied Electronic Commerce Research
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User-customization is increasingly common in electronic commerce, because both the buyer and seller potentially benefit. The user interface to implement and the influence of the interface on various process and outcome measures, however, are not well understood. We developed a Flow-based model consisting of seven hypotheses regarding the user interface and its consequents. We conducted a field experiment to test an attribute-based interface vs. a question-based interface on three variables (perceived control, shopping enjoyment and choice satisfaction) as well as two web site intentions: intention to return and intention to purchase. Six of the seven hypotheses were supported in a parsimonious model. Variance explained was 16.3% for perceived control, 45.6% for shopping enjoyment, 59.3% for choice satisfaction and 63.1% for web site intentions. The main finding is that an attribute-based interface for retail e-shopping increases the shopper's sense of control and feeling of enjoyment in the process more than a question-based interface, and thereby increases satisfaction with the outcome. This combination of influences increases the intention of the shopper to return to the web site and to purchase the item. We discuss the results and suggest areas for future research in user-customization, which may apply to many different industries that engage in online commerce.