The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Information technology and culture: Identifying fragmentary and holistic perspectives of culture
Information and Organization
User acceptance of hedonic information systems
MIS Quarterly
ICT intervention in the `Chandanbari' Village of Bangladesh: Results from a field study
Information Systems Frontiers
Information Systems Frontiers
The impact of trust, risk and optimism bias on E-file adoption
Information Systems Frontiers
Computers in Human Behavior
Use, perceived deterrence and the role of software piracy in video game console adoption
Information Systems Frontiers
Computers in Human Behavior
Privacy policies and national culture on the internet
Information Systems Frontiers
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This paper extends prior research in household technology adoption by incorporating the role of espoused cultural values. Specifically, we theorize that espoused cultural values---individualism/collectivism, masculinity/femininity, power distance, uncertainty avoidance, and long-term orientation--play an important role in affecting consumers' behaviors by altering consumers' belief structures--attitudinal beliefs, normative beliefs, and control beliefs. Our theoretical model predicts that the impact of consumers' belief structures on household technology adoption intention varies across consumers with different cultural values. Propositions are provided to explain how different cultural mechanisms moderate the relationships between consumers' beliefs and household technology adoption intention. The paper concludes with theoretical implications, future research directions, and practical implications.