Interactive video for reflection: learning theory and a new use of the medium
Educational Technology
Task-technology fit and individual performance
MIS Quarterly
The New Science of Management Decision
The New Science of Management Decision
Capturing stories in organizational memory systems: the role of multimedia
HICSS '95 Proceedings of the 28th Hawaii International Conference on System Sciences
Testing the determinants of microcomputer usage via a structural equation model
Journal of Management Information Systems - Special section: Navigation in information-intensive environments
Advanced topics in information resources management
The lonely comate: the adoption-failure of an intranet-based consumer and market intelligence system
Annals of cases on information technology
Information and Management
The proximal-virtual team continuum: A study of performance: Research Articles
Journal of the American Society for Information Science and Technology
Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites
Information Systems Research
Journal of Management Information Systems
Journal of Management Information Systems
The Influence of Multimedia on Improving the Comprehension of Organizational Information
Journal of Management Information Systems
Weblogging: A study of social computing and its impact on organizations
Decision Support Systems
Realizing business value of agile IT applications: antecedents in the supply chain networks
Information Technology and Management
The effects from technology-mediated interaction and openness in virtual team performance measures
Behaviour & Information Technology
Understanding individual investor's behavior with financial information disclosed on the web sites
Behaviour & Information Technology
Avatar e-mail versus traditional e-mail: Perceptual difference and media selection difference
Decision Support Systems
Impact of media richness and flow on e-learning technology acceptance
Computers & Education
The adoption behaviour for mobile video call services
International Journal of Mobile Communications
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations
Information Systems Research
Information and Software Technology
International Journal of Information Management: The Journal for Information Professionals
Effects of product learning aids on the breadth and depth of recall
Decision Support Systems
Reexamining Relative Advantage and Perceived Usefulness: An Empirical Study
International Journal of Information and Communication Technology Education
Multimedia, Information Complexity, and Cognitive Processing
Information Resources Management Journal
A Cross-Cultural Analysis of Communication Tools and Communication Outcomes
Journal of Global Information Management
Examining the impact of rich media on consumer willingness to pay in online stores
Electronic Commerce Research and Applications
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With the advent of multimedia and intranet technologies, managers and information systems designers face a new challenge: how to capture and present information using a variety of representation formats (text, graphics, audio, video, and animations) so that members of an organization can make better sense out of the information available. In this study, we develop a task-representation fit model to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are equally effective in reducing perceived equivocality levels. For less-analyzable tasks, only multimedia representation was instrumental in reducing perceived equivocality levels.