Cognitive processing of hyperdocuments: when does nonlinearity help?
ECHT '92 Proceedings of the ACM conference on Hypertext
Evaluation of user interface designs for information retrieval systems: a computer-based experiment
Decision Support Systems - From information retrieval to knowledge management: enabling technologies and best practices
The effect of multimedia on perceived equivocality and perceived usefulness of information systems
MIS Quarterly - Special issue on Intensive research in information systems: using qualitative, interpretive, and case methods to study information technology—third installment
Current technological impediments to business-to-consumer electronic commerce
Communications of the AIS
A personalized and integrative comparison-shopping engine and its applications
Decision Support Systems - Special issue: Agents and e-commerce business models
Testing Media Richness Theory in the New Media: the Effects of Cues, Feedback, and Task Equivocality
Information Systems Research
The influence of information presentation formats on complex task decision-making performance
International Journal of Human-Computer Studies
Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites
Information Systems Research
A graphical shopping interface based on product attributes
Decision Support Systems
Information Systems Research
International Journal of Electronic Commerce
Information Systems Research
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Product learning aid, which helps consumers to gain product knowledge for subsequent procurement, has fast become an indispensable Information Technology (IT) feature in online shopping website. Contemporary product learning aids differ in the types of the information cues they afford. For instance, some product learning aids, which are of interest to this study, present static product images with text description (text and image-based) while others present animated product images with voice narration (narration and video-based). Anchoring on the cognitive information processing paradigm, we posit that different type of product learning aids (i.e., text and image-based versus narration and video-based) could exert dissimilar impacts on a consumer's recall capacity. Recall capacity is manifested in two aspects, namely the breadth (i.e., the quantity of attributes recallable) and the depth (i.e., the articulation of the comparison of the product attributes during the decision-making process). Through a laboratory experiment, we observed a differentiated impact of a product learning aid on the breadth and depth of a consumer's recall capacity. More elaborately, while a narration and video-based product learning aid could increase the recall breadth, it yields the lowest in recall depth. Implications for research and practice are discussed.