Decisional guidance for computer-based decision support
MIS Quarterly
An exploratory evaluation of three interfaces for browsing large hierarchical tables of contents
ACM Transactions on Information Systems (TOIS)
Task-technology fit and individual performance
MIS Quarterly
Audience engagement in multimedia presentations
ACM SIGMIS Database
Automatic personalization based on Web usage mining
Communications of the ACM
Communications of the ACM
The effect of multimedia on perceived equivocality and perceived usefulness of information systems
MIS Quarterly - Special issue on Intensive research in information systems: using qualitative, interpretive, and case methods to study information technology—third installment
Personalization in business-to-customer interaction
Communications of the ACM - The Adaptive Web
Providing Decisional Guidance for Multicriteria Decision Making in Groups
Information Systems Research
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses
Information Systems Research
User - interface agent interaction: personalization issues
International Journal of Human-Computer Studies
Finding the Self? An Event-Related fMRI Study
Journal of Cognitive Neuroscience
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
The Influence of Multimedia on Improving the Comprehension of Organizational Information
Journal of Management Information Systems
The impact of personality type on purchasing decisions in virtual stores
Information Technology and Management
Personalization and choice behavior: the role of personality traits
ACM SIGMIS Database
Attributes of Web Site Usability: A Study of Web Users with the Repertory Grid Technique
International Journal of Electronic Commerce
Proceedings of the 11th International Conference on Electronic Commerce
E-service quality competition through personalization under consumer privacy concerns
Electronic Commerce Research and Applications
Information Personalization in a Two-Dimensional Product Differentiation Model
Journal of Management Information Systems
Information Sciences: an International Journal
Use of social network information to enhance collaborative filtering performance
Expert Systems with Applications: An International Journal
Influencing Consumer Decisions Through Personalization
Proceedings of the 2010 conference on Bridging the Socio-technical Gap in Decision Support Systems: Challenges for the Next Decade
Interface design elements for anti-phishing systems
DESRIST'11 Proceedings of the 6th international conference on Service-oriented perspectives in design science research
Editor's comments: perspectives on time
MIS Quarterly
The change in user and IT dynamics: Blogs as IT-enabled virtual self-presentation
Computers in Human Behavior
m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences
Computers in Human Behavior
Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
Information Systems Research
International Journal of Electronic Commerce
Applying text-mining to personalization and customization research literature - Who, what and where?
Expert Systems with Applications: An International Journal
Electronic Commerce Research and Applications
An empirical investigation of factors affecting ubiquitous computing use and U-business value
International Journal of Information Management: The Journal for Information Professionals
The effects of location personalization on individuals' intention to use mobile services
Decision Support Systems
Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site
International Journal of Electronic Commerce
A Data-Driven Approach to Measure Web Site Navigability
Journal of Management Information Systems
Mobile messages as a tool to stimulate learning activities
ACE '11 Proceedings of the Thirteenth Australasian Computing Education Conference - Volume 114
Electronic Commerce Research
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Personalized information technology services have become a ubiquitous phenomenon. Companies worldwide are using the web to provide personalized offerings and unique experiences to their customers. While there is a lot of hype about delivering personalized services over the web, little is known about the effectiveness of web personalization and the link between the IT artifact (the personalization agent) and the effects it exerts on a user's information processing and decision making. To address the impact of personalized content, this article theoretically develops and empirically tests a model of web personalization. The model is grounded on social cognition and consumer research theories adapted to the peculiar features of web personalization. The influence of a personalization agent is mediated by two variables: content relevance and self reference. Hypotheses generated from the model are empirically tested in a laboratory experiment and a field study. The findings indicate that content relevance, self reference, and goal specificity affect the attention, cognitive processes, and decisions of web users in various ways. Also, users are found to be receptive to personalized content and find it useful as a decision aid. Theoretical and practical implications of the findings are discussed.